Helen Nugent


What the Media Wants and How to Give it to Them:

After 14 years in London writing for The Times and other national newspapers, Helen has been back in the North West for 13 years working as a freelance journalist and editor, copywriter, content provider, media trainer, speaker and lecturer. She has worked for The Guardian, Observer, Mail on Sunday, The Times and Sunday Times, the i, Daily Telegraph, Financial Times and Yorkshire Post and was also Money Editor of The Spectator. Her broadcast work includes BBC Radio 5 Live, BBC local radio, Sky News and ITV. She also taught journalism at both Salford and Huddersfield universities. As a media trainer and consultant, clients have included NGOs, global financial firms and public sector bodies. Ten years ago, she set up the Northern Soul webzine focusing on culture, life and enterprise in the north of England.

In her Saturday afternoon 45-minute presentation, Helen will talk about the media landscape, past, present and future. How does the media work? What does it want? And how can you, both as an organisation and as individuals, give them what they want. The session will also look at what bespoke Mountain Rescue Media Training can offer and how it can help individuals, teams and the wider organisation. Sally Seed will be on hand at the end of the presentation to summarise how previous media training sessions have worked and what participants have got out of them.

Later in the afternoon, Helen will chair our panel discussion into the sustainability of mountain rescue with representatives from Edale, Ogwen and Wasdale teams joining in the discussion.

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